top of page
  • WenJing He

Millennials, Do Not Imitate Your Parents

They invested heavily in what was “hot” and got burned.

A new generation of investors is coming to the forefront: your generation. Millennials have witnessed a fantastic bull market, one of the longest on record. Any given week, scary headlines may generate some volatility, but the bulls just keep on running.

It is easy to be lulled into a false sense of security in this market climate. Bearish arguments can be effortlessly dismissed. Innovation, consumer-friendly technologies, and new social media platforms are turning heads and sending share prices higher. TD Ameritrade says that the five most-owned stocks among its millennial accountholders are Apple, Netflix, Amazon, Tesla, and Facebook. Snap and Twitter are also on the radar. Trading shares via phone is routine. So what if these stocks pay no dividends? (Currently, only Apple does.) These companies seem invincible.1

Twenty years ago, another generation of investors worshipped tech stocks. In the Web 1.0 era, baby boomers and Gen Xers salivated over the potential of Yahoo, Cisco, Lycos,, E*TRADE, GeoCities, and other emerging tech firms. They were all so hot. Then came the dot-com crash of 2000.

Ever hear of a company called CMGI? It owned the search engine AltaVista. It sold GeoCities to Yahoo. Between the end of 1994 and the end of 1999, its shares rose more than 4,900%. They peaked at $163.50 at the start of 2000. By August 2002, CMGI shares were trading for $0.44.2,3

How about Remember its slogan, “Because pets can’t drive?” Buy pet food online, and have it delivered? That was a revolutionary e-commerce idea, but it may have been ahead of its time. went public in February 2000 at $11 a share (an IPO complemented by a Super Bowl commercial). It shut down nine months later, with its shares down at $0.22.4

What is the lesson here? Diversify your holdings. Back in 2000, too many young investors fell in love with the tech sector; their portfolios were heavy with tech shares. The Nasdaq Composite hit a historic peak of 5,048 on March 10, 2000; on October 9, 2002, it was 78% lower at 1,114. Other sectors are not impervious to such hard falls. Between May 2007 and March 2009, the S&P 500’s financials sector dropped more than 84%. If you think stocks may never slide that much again, keep in mind that the Nasdaq and S&P were at or near record highs when these shocking downturns started, just like today. Diversification could provide some degree of insulation for your portfolio when, not if, the market drops.5

WenJing He may be reached at 800-916-9860 or

This material does not necessarily represent the views of the presenting party, nor their affiliates. All information is believed to be from reliable sources; however we make no representation as to its completeness or accuracy. Please note - investing involves risk, and past performance is no guarantee of future results. The publisher is not engaged in rendering legal, accounting or other professional services. If assistance is needed, the reader is advised to engage the services of a competent professional. This information should not be construed as investment, tax or legal advice and may not be relied on for the purpose of avoiding any Federal tax penalty. This is neither a solicitation nor recommendation to purchase or sell any investment or insurance product or service, and should not be relied upon as such. All indices are unmanaged and are not illustrative of any particular investment.


1 - [7/10/17]

2 - [12/10/00]

3 - [6/13/14]

4 - [11/8/00]

5 - [6/20/17]


bottom of page